Sook Goh

A driven product designer who specializes in e-commerce and growth design for mobile and web. I simplify, secure, and add fun to shopping, working, and managing your accounts.

AMAZON

CX

checkout

GENERAL MOTORS

growth

design

ALBERTSONS

VINFAST

GET MARLOW

EXOWEAR

About Me

My career kicked off in a totally unexpected way – as a product developer, designing crazy concoctions and efficient service blueprint for Starbucks hospitality.

But in 2013, I felt it was time for a big change. So, I took a leap and started my own consumer product business. It was a wild ride of hustle, learning to prioritize, and navigating the ambiguity of entrepreneurship.

From all that chaos emerged my true curiosity - solving problems with innovative designs that really help people. I've since collaborated with industry leaders like Amazon, GM, and Albertsons, contributing to e-commerce solutions and autonomous vehicle technology.

My diverse industry experience taught me that our differences are our strength. I thrive on bringing varied perspectives together to create extraordinary experiences. I'm an experimenter, researcher, and collaborator. I'm an avid forest-bather, a sensory nerd, and a lover of plants. I thrive on bringing joy to people and businesses by understanding what makes them unique.

team kudos

“She is not only a polished designer but also a total pleasure to work with. Her positive attitude throughout the turbulent push-and-pull from opposing stakeholders makes her an especially valuable and treasured team member.”

—Steve (Product Manager)

“Her curiosness, motivation, and willingness to learn made her an incredible asset to our product design team. ”

—Laura (Design Manager)

Sook Goh

Menu

Social

Let’s collaborate!